During the academic year 2022-2023, a groundbreaking milestone was achieved at the Faculty of Economics, Commercial, and Management Sciences at the University of Khemis Miliana. For the first time, all the courses of the “Bachelor’s degree in Marketing” were conducted entirely in English. This pioneering initiative aimed to enhance students’ language proficiency and prepare them for international business environments. This experience marked a significant step forward for the university and the faculty, showcasing its commitment to providing quality education and fostering a multicultural learning environment. The success of this endeavor has paved the way for its continuation in the upcoming academic years, ensuring a continued focus on English instruction.